Episode Details

In this episode, Melinda Emerson and guest Dianna Geairn discuss the value of live events and trade shows for small businesses. They cover decision-making for trade shows, common mistakes, and how to create memorable experiences. Geairn also shares her top business advice and promotes Trade Show Makeover. (0:00) Introduction and giveaway contest announcement (1:08) Introduction of guest Dianna Geairn (1:31) Leveraging live events and trade shows to grow a business (3:28) Decision-making for small businesses regarding trade shows (5:11) Business opportunities at trade shows and live events (7:53) Top 3 mistakes at live events and trade shows (10:12) Creating memorable experiences at trade shows (11:27) Best business advice from Dianna Geairn (13:07) Promotion of Trade Show Makeover (13:26) Closing remarks by Melinda Emerson