Episode Details

Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.

Key Highlights:

[00:00 - 02:30] Intro to Episode

[02:30 - 05:30] Why Rebrand

[05:30 - 06:26] The Next Step

[06:26 - 07:56] Market Confusion

[07:56 - 12:11] Brand Narrative

[12:11 - 16:34] The New Platform (Target Audience, Common Denominator)

[16:34 - 19:10] Hero vs Guide

Key Quotes:

“You need to have a brand that you personally are very comfortable with.” - Meny Hoffman

“A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman

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