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293 - Facilitation as Salesmanship: Building Trust and Buy-In with Alan Versteeg
Description
Are facilitators just salespeople in disguise? We’re not on commission, we’re not driven by a desired outcome, we don’t have a product, and nor are we in a numbers game… and yet, the longer I spoke to Alan Versteeg this week, the more I realised just how much we have in common.
And if you still don’t believe me, Alan is here to change your mind - after all, this is where he shines! Alan has been selling perspectives to people for many, many years, inviting them in to realise new ideas - rather like that of a facilitator.
Learn how Alan masters the influence of persuasion, how he’s perfected the art of authenticity to build trust, and why he believes the buy-in of a group is actually your secret sales pitch.
Find out about:
- The intersection of facilitation and sales: from trust to perception and psychology
- Alan’s 26-year sales experience in selling perspectives
- Why leaders need to master buy-in if they are to inspire new perspectives
- The importance of appealing to someone’s values - not their ideals
- The 6 Ps of persuasion
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Links:
Watch the video recording of this episode on YouTube.
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