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雅思口语Part3答案示范：为什么有的公司资助国际体育赛事？
Episode 293
Published 5 years, 10 months ago
Description
Why companies sponsor intl sports events?
After profits
Invest
Payback
Support sports events financially
Print the logos on the jerseys of the athletes
Insert TV commercials during the breaks of the games
They seek to reach the audience
Discover the potential customers
Consolidate the loyalty of the existing customers
Nike, Adidas, Puma
Non-sports
Relate their brands to the positive image of sports games