Episode Details

When You Know How You'll Reach Your Financial Goals, They Suddenly Feel Possible.

If you've ever felt overwhelmed by revenue targets, unsure how to price your services, or hesitant about making financial decisions, this episode is for you.

Today on Money Secrets, we’re joined by Kate Forsyth, founder of Good Day Club—a business that has evolved from vintage event styling into bold, personalised interior design. Over the last decade, Kate has built an incredible career working with some of Melbourne’s most sought-after venues and clients while navigating the ups and downs of running a creative business.

In this conversation, Kate shares how she went from feeling uncertain about money to making confident financial decisions. She opens up about the biggest money myths she had to let go of, how she learned to price her work with intention, and why breaking down financial goals into smaller, tangible steps changed everything.

If the idea of setting big revenue targets feels daunting, or if you've ever questioned whether your prices truly reflect the value you provide, this episode will shift your perspective. Because when you understand how you're going to reach your financial goals, they suddenly feel a lot more possible.

If you’re ready to stop guessing your prices, set clear financial goals, and make confident money decisions, this episode is for you 🎧

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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 Key Learnings from Kate’s Story

• You Can’t Just Guess Your Prices: Kate’s “Quaint Little Spreadsheet” helped her realise she needed to charge more—and that pricing should be based on strategy, not hope.

• Big Revenue Goals Are Achievable When You Break Them Down: Instead of focusing on an intimidating annual figure, Kate learned to calculate exactly how many events, projects, or clients she needed to reach her target.

• Don’t Let Small Decisions Drain You: Instead of agonising over every minor expense, ask: Is this revenue-generating? If not, is it still worth it for productivity, creativity, or efficiency?

• Asking for Money Should Feel Normal: Once Kate truly believed in the value of her work, pricing and invoicing became just another part of client communication—without stress or justification.

• Money Confidence Comes from Structure and Support: The more Kate built financial systems and sought expert advice, the more comfortable she became with making big business decisions.
  
  

Kate from Good Day Club:

Co-founder and creative director of Melbourne event design and interiors styling legends, Good Day Club.
Kate Forsyth is an expert at creating incredible temporary and permanent spaces that create unforgettable experiences.

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