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How OnlyFans Beat Its Competitors & Transformed Gender Dynamics
In this insightful episode, the presenters explore the fascinating psychology and economics behind OnlyFans, explaining how the platform outperformed traditional cam sites by inverting the typical sexual marketplace. They discuss a piece by Aella, delving into how the dynamics shifted, with women now aggressively marketing their content to men, who became the primary financial supporters. The episode covers the tipping culture, the rise of agencies, and the overall business model that led to OnlyFans' unprecedented success. They also touch on the personal and societal implications of these changes and venture into broader discussions on masculinity and online marketing strategies.
Malcolm Collins: [00:00:00] Hello, Simone. This is going to be an interesting episode. We're going to be talking about the psychology of OnlyFans and how it used psychology to beat the other sex apps online. And because it's a fascinating story. We'll be mostly reading a piece that Ayla wrote on this.
Oh, cool. For the show. She's been on episodes before. Really, really fascinating piece on how psychologically and economically OnlyFans outcompeted the traditional model of online streaming and how it created a marketplace in which the male and female roles were switched in which females. Generally when you're dating or something like that you know, females are the people who guard sexuality.
Like they gatekeepers of sex, gatekeepers of sex. There's fewer of them that want sex than men. Generally very few men are going to turn down sex. If women are going around asking them in a bar or something like that, which means that, you know, men need to reach out more. They need to [00:01:00] be more prolific in how they reach out and women will see them as creepy when they reach out.
Where OnlyFans flipped that, where women needed to start reaching out to men because men became the biggest source of money. Women were using their sexuality in this way. And so women needed to like aggressively cross post on Reddit and stuff like that. And then reach out to guys in a way that guys saw as creepy.
Speaker: So what's happening is we've
Malcolm Collins: created this inverted sexual marketplace, which is really fascinating.
Speaker: All
Malcolm Collins: right,
so here, she's talking about the older way that apps used to work. You get money through two methods, either live tips or the room typically witnessed by all the other members of chats, or you can get taken private. a one on one pay flat rate minute show. Different cam sites focused on varying points on the spectrum between these two methods, but everyone knew the serious money was in the live tipping.
Privates capped you at around 3 a minute, but tip based income could average up to 20 a minute. So this is really interesting. So the private [00:02:00] room wasn't what you wanted, what you wanted was to be in an environment where people were tipping, which I wouldn't have expected in this older model. So you had to, to word it differently for the audience, you had these like rooms where you would act for a large group of people and that group of people would attempt to tip you.
But individuals from that group could pay extra to get access to you. Individually, but the live room was seen as more profitable, which I think inverts what a lot of people would expect.
Speaker: But that's because Ayla discovered early on that you could play people off each other. It was so dynamic.
Malcolm Collins: Yeah. To keep going here.
She, she talks about this. The psychology behind high earners for live streaming went something like this. You, the aforementioned hot girl, have an established audience of regulars in your audience. Each man can see the other men talking to you and giving you money. The men are implicitly ranke
Published on 10 months ago