Episode Details
Back to Episodes
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
Season 1
Episode 57
Published 1 year, 3 months ago
Description
In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have been discovered, they should prioritize.