How to Achieve a Mindset that Leads to Success in Business

Why do some people achieve great success in business while others fail?

The way they think about and approach their business is a big factor, and that's something that i was asked to talk about as a guest on a popular business podcast.

In this podcast episode, I'm going to share with you the questions that I was asked and the outline that I used to respond to each question.

To start us off, can you talk a bit about your background and how you've become an authority on podcasting and business?

• I started podcasting as a hobby, with my wife, about the television show LOST in 2005.
• We were in the first hundred or so podcasters in the world.
• By our 3rd episode, we had 27,000 subscribers.
• By the end of our first year in podcast, we launched several other shows and were reaching 100’s of Thousands of listeners.
• Within 2 years, I made the decision to leave the family business to do podcasting full-time.
• Main source of income was Podcast Coaching - Teaching people how to podcast.
• Things really took off, professionally, as the result of a few influencers that had become coaching clients.
• We hosted a Disney Cruise for our community.
  • Our story got the attention of the CEO and co-founder of BlogWorld, the industry leading conference in social media at the time.
  • I was invited to come speak.
  • Room was standing room only.
• I was invited to become the Director of Podcasting for the BlogWord, which eventually rebranded to New Media Expo.
• In 12 years, I helped more than 40,000 people successful launch their podcast, generating a few million dollars in revenue through the process.

In a broad sense, what is a "business mindset"? What all does that term include and describe?

• I find it helpful to contrast the term “business mindset” with the term “employee mindset.”
• A business mindset includes the following beliefs.
  • People pay for value or transformation, not for your time.
  • You do not have to work hard for money, you simply need to provide value.
  • How much you charge for your products and services are based upon how much value you bring to your client/customer.
  • There is no such thing as failure, there is only education. Temporary setbacks allow you to learn new lessons that lead towards the perfect plan to get to your desired outcome.
  • What doesn’t get measured, doesn’t improve.
  • etc.

What is the difference between a "growth mindset" and a "fixed mindset", and which one is better for an entrepreneur?

• A fixed mindset is the belief that you have to work with the amount of skills, abilities and talents that you were born with, or that you have attained by a certain age.
  • There’s a saying that goes… “You can’t teach an old dog new tricks.”
• A growth mindset is one that believes that you never stop learning and growing.
  • You can always learn a new skill.
  • Abilities and talents can be acquired through passion and practice.

A growth mindset is better for everyone, but it is certainly a required mindset for any entrepreneur who will need to pivot in business to keep up with the changing world we live in.

Why is your mindset important as a business leader? What are the advantages of having the right mindset?

Mindset boils down to “A set of beliefs that you hold in your mind.”

• What you believe is possible.
• What you believe is not possible.
• How you believe things SHOULD BE
• What you believe you SHOULD or SHOULD NOT do.

The problem is that most of our beliefs were established during the first 7 years of our life, before we had a rational critical thinking mind.