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'People Buy from People': Humanizing Brands with Eric Morley
Description
Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.
Key Takeaways:
- The six pillars of BRANDPWR
- Effective marketing strategies
- Humanizing your brand
Episode Timeline:
2:15 An overview of Blue C's work
4:00 The BRANDPWR framework
7:45 Identifying your target customer
9:00 Wahoo's Fish Taco's 2021 rebrand
11:15 Finding brand clarity
14:00 The importance of KPIs
15:30 It's had to maintain a brand
16:45 Brands need to be humanized
19:20 Why Sit 'n Sleep is a very human brand
21:30 Tod's work with California Deluxe Windows
23:50 Eric's thought leadership philosophy
This episode’s guest:
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