Episode Details

Thinking about starting your own consultancy? Before you take the leap, there are a few things nobody tells you upfront. In this episode, Priya sits down with Kristen Hayer — expert in building and scaling high-impact go-to-market teams across customer success, sales, enablement, and operations. Kristen brings a rare perspective that bridges both acquisition and retention, having led teams through major growth phases, digital transformations, and customer journey redesigns at mission-driven tech companies. Together they get real about what it actually takes to build a successful consultancy — why it's far from a passive, work-from-anywhere dream, how to find your unique niche, and why comparison is the biggest trap entrepreneurs fall into. What you'll learn:

• How to identify your niche and stand out in a crowded market
• The mindset shifts you need before launching your consultancy
• How to build scalable go-to-market functions that drive real revenue
• Why bridging customer success and sales is a game-changer for growth
• How to stop comparing yourself and focus on your own journey

Whether you're just considering the leap or already planning your exit — this episode will help you go in with eyes wide open.

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