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From Coachella Inspiration to $20M Perfume Brand | Raquel Bouris & Adam Bouris
Description
Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, they have built a successful business that has made a significant impact in the fragrance industry.
In this interview, you’ll learn:
How a chance encounter at Coachella inspired a $20M Perfume Brand
Breaking into the fragrance industry - from their garage
Overcoming significant challenges and setbacks
Innovative marketing and influencer partnerships
Importance of customer feedback and product development
Their marketing strategies and the role of social media
Advice and motivational insights for aspiring entrepreneurs
And many more valuable entrepreneurial insights...
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