Episode Details
Back to EpisodesCSTG 201: Storytelling: The Secret Sauce of Great Cultures with Marshall Lockton
Description
Culture isn't just a buzzword—it's the heartbeat of a thriving company! 💙
In this episode, Chad chats with Marshall Lockton — Chair & Partner of Knight Agency — about what it really means to be a people-first business. Spoiler alert: It's not just putting it on the wall and calling it a day!
From storytelling and leadership empowerment to keeping culture alive as you scale, this convo is packed with insights (and a few laughs).
🎧 Tune in now and start building a workplace where people actually want to work!
Additional Resources:
Connect with Marshall on LinkedIn
Listen to Marshall's Podcast - The Third Layer
Learn more about Knight Agency
Join The ARENA - a CSTG Community!
Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website More on PeopleForward Network Follow PeopleForward Network on LinkedIn
Key Takeaways:
- People-first leadership requires action, not just words. Employees need to feel valued and empowered daily.
- Culture starts at the top but must be reinforced at every level. Managers play a crucial role in carrying the message forward.
- Storytelling makes company values personal and meaningful, creating stronger employee connections.
- Recognition fuels engagement. Celebrating wins, big and small, reinforces the right behaviors.