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Damian Bradfield Partnered with Moby in a Genius Marketing Move that Gained WeTransfer 200K Users
Published 6 years, 11 months ago
Description
Hey everyone, on today's show I had the opportunity to pick the brain of Damian Bradfield, President and CMO of WeTransfer, the world’s largest file-sharing service.
Tune in to hear Damian share how they managed to build a business through organic growth and acquire 200K users from word-of-mouth, why partnering with artists like Moby and 21 Pilots is a genius marketing move (and why WeTransfer donates a percentage of ad revenue to the arts), and how user design and experience is key to their success.
Click here for show notes and transcript.
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