Episode Details

In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win.

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:22] What Eric means by “the business of free content”.
• [00:50] Fortnite’s business model, giving away free content, and why this is so effective. 
• [02:14] If possible, try to prolong giving away free content as long as you can.
• [03:02] How MrBeast has leveraged the free content model successfully.
• [04:10] Eric’s approach to monetizing Leveling Up and Marketing School.
• [05:12] Deferring gratification will put you in a better spot than most. 

Resources From The Interview:

• Mr Beast
• MrBeast on Twitter
• MrBeast on YouTube
• Fortnite
• Tim Sweeney
• Joe Rogan
• Bill Belichick
• Leveling Up

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Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Eric Siu on Twitter