Episode Details

A listener wrote in asking exactly the question that inspired this episode: I have buyers and sellers who sound promising but want to wait two or three months, how do I stay top of mind without being a pest? So this whole episode is our answer, how to keep clients from forgetting you, without feeling pushy, salesy, or like a stalker.

We start with the most important step before you even think of what to say: write your people down somewhere. Whether it's Trello, the notes app, or a spreadsheet, you'll be amazed how fast that list grows once you actually start capturing names, even the ones from a party who casually mentioned they'd like to buy a house one day. From there we break down the difference between your database, your email list, and your Trello pipeline, because knowing which list someone belongs on determines how and how often you reach out.

We also share real examples: subdivision report alerts that come to you first so you can add context before forwarding them, a six and a half minute video Alissa made in carpool line to keep three siblings on the same page about their mom's listing, snoozed emails that quietly requalify a pipeline lead, and the actual check-in emails Alissa sent her whole pipeline in January. We close with a reminder from a Chick-fil-A speaker that changed how Alissa thinks about client relationships for good: you don't have to be best friends with every client, you just have to be unforgettable.

Here's what we cover in this episode:
-Why writing down every "maybe someday" name is step one of staying top of mind
-The difference between your Trello pipeline, your database, and your email list, and who belongs where
-Why setting neighborhood alerts to come to you first, not directly to the client, adds real relationship value
-How to keep subdivision reports and MLS alerts from turning into 100 emails a day
-Why every client should hear from you at least once a month in some form
-Alissa's real, un-templated approach to email check-ins
-A real story about discovering a client's old email address had gone dead for two years
-A six and a half minute carpool video that kept three siblings updated on their mom's listing
-Handwritten notes, small gifts, and buyer or seller guides as low-lift touchpoints
-Why simple beats perfect when it comes to staying in touch
-Snoozing and requalifying emails so pipeline leads don't slip through the cracks
-The real check-in emails Alissa sends her buyer and seller pipeline every January
-Why permission to not be everyone's best friend actually makes you a better realtor

Key quotes from this episode:
"You don't have to be best friends with every client. You just have to provide a level of service that makes you unforgettable." - Alissa
"If you don't follow up, you risk losing them to someone else. People don't know you're still selling real estate unless you remind them." - Katy
"Stop judging yourself. It doesn't have to be perfect." - Katy
"I want to be able to say, this just came up, keep an eye on it, rather than let an automatic email do that for me." - Alissa
"Don't be a secret agent." - Katy

Products, people, and previous episodes mentioned:
-Episode 166: Newsletter ideas episode
-Trello (free task tracking tool)
-Hustle Humbly Community

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Music:

Straight A's by Connor Price → https://connorprice.shop/

The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

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