Episode Details

Doug Merritt, Chairman, CEO, and President of Aviatrix, joins Jessica to discuss his process-centered philosophy in life and business, which focuses on daily learning and consistent feedback to achieve long-term results. Plus, how he developed his company’s culture to survive a digital transformation from on-site to cloud-based software service, and how lessons from his upbringing shaped an approach to leadership that reaches big goals while honoring the humanity of the people who achieve them.

There Is No Failure

Doug outlines his philosophy of life and business: that a person’s purpose is to learn and grow. In that light, “failure” is just feedback that allows us to improve and connect with others.

Process Over Outcome

Doug explains how he prioritizes daily, consistent habits in the pursuit of success, and how long-term efforts can be refined through the process of feedback and improvement.

Transitioning to the Cloud

Doug recounts how he transitioned Splunk to a cloud-based service and earned buy-in from both the leadership and employees as the culture adapted.

About Doug Merritt

Doug Merritt is Chairman, Chief Executive Officer, and President of Aviatrix. Most recently, Doug served as Splunk President and CEO from 2015 to 2021. During his tenure as CEO, Doug led the transformation of Splunk from an on premise, perpetual license software company with the equivalent of $220 million in Annual Recurring Revenue (ARR), to a cloud-based SaaS company with ARR of $3.12 billion. In his first year at Splunk, Doug served as the Senior Vice President of Splunk’s go-to-market functions including sales, marketing, support, business development, partners, and other customer-facing functions.

• LinkedIn: https://www.linkedin.com/in/doug-m-33169/
• https://aviatrix.com/
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Host: Jessica Kriegel

• Website: jessicakriegel.com
• LinkedIn: linkedin.com/in/jessicakriegel
• Instagram: @jess_kriegel

Culture Partners

• Website: culturepartners.com
• LinkedIn: linkedin.com/company/culturepartners