Episode Details

From designing computer chips and retiring early to becoming CEO of a sexual wellness company, Jeff Abraham has possibly one of the most unique stories I’ve ever heard.

Jeff is the CEO of the sexual wellness brand Promescent. Over the last 4 years, he's transformed Promescent from a single product brand to a leader in the industry. Backed by over 2000 healthcare professionals in the US alone, with over 1,000,000 bottles sold, Promescent has successfully captured the hearts of a loyal audience. 

Dive in and learn how Jeff took a brand entirely outside of his expertise and turned it into the most trusted brand in its market.

Things you will learn in this episode:

[00:01 - 05:18] Opening Segment 

• I introduce today’s guest, Jeff Abraham
• Jeff gives a bit of his background 
• From designing computer chips to sexual wellness
• How Jeff got into the company and became a CEO at 53

[05:19 - 28:59] How to Build the Most Trusted Brand in Your Market

• Jeff shares insights about running a company different from his experience
• Your brand is never the only option 
• First - match the quality of what is in the market 
• Next - make sure people like and trust you 
• People buy from personality - be likable and entertaining
• Getting people to like you 
• Make everything you do ethical 
• It’s not success if you get it dishonestly 
• How Jeff brought elegance to the product 
• Show people you’re a cut above
• Why Jeff changed the name of the organization
• How the product works
• Solving a real problem while taking the “shame” out of it
• Jeff’s initial strategy to balance building the product vs. pushing its marketing
• 80/20 rule - 80% building with 20% ad spend 
• Implementing a “no instant gratification” rule 
• Building the foundation of the business 
• Reading the trends of your audience 
• Reaching milestones as a business
• Always outperform the next goal 
• A quick word from our sponsor

[29:00 - 43:34] Protecting Your Brand and Building Its Legacy 

• Jeff talks about diversifying your business
• You will sell when people trust you 
• Understand what your audience wants 
• Jeff explains the reasons behind the products they put out 
• The importance of having a formula for your business 
• Why does your company exist? What makes you different? 
• Ex: We will only release a product that we know works
• People will reach out to you when they know your brand is trusted 
• Jeff shares about the tragedy of the founder of the company 
• Deciding to build a legacy in his stead 

[43:35 - 48:44] Closing Segment  

• Jeff talks about the future of Promescent 
• Getting into all Wall-Mart stores 
• Releasing products for easy use 
• Looking to grow and put it in the hands of another company
• Finding someone who shares the same vision 
• ThE RaNDoM RoUnD
• How to connect with Jeff
• Links below 
• Final words 

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