Episode Details

Jonathon Kendall realized early on that all the skills in the world mean nothing if they’re not providing value to people. Today, Jonathon is a copywriting, funnel building, course creation, and capital raising, specialist. His crowdfunding systems have recently raised over $110,000,000 for startups & iconic brands like RadioShack and Pier1 Imports. His outsourcing company, Virtual Worker Now manages 300+ employees for North American entrepreneurs. 

Dive in if you want to find out how to monetize your skills by adding world-class value. 

Things you will learn in this episode:

[00:01 - 04:49] Opening Segment 

• Jonathon shares his background 
• Growing up ambitious and active 
• Jonathon’s experience in competitive events 
• Learning to organize people into one mission

[04:50 - 24:25] Monetize Your Skills by Adding World-Class Value

• How Jonathon made his skills into money 
• Turning the creative skills into marketing 
• Your skills have to provide value to get paid for them
• Jonathon’s first venture into entrepreneurial success and failure 
• Transitioning from artistry to copywriting
• Taking off after a big assignment to ghostwrite a book 
• Utilizing the 4 Hour Work Week Strategy
• Jonathon talks about how he started landing bigger named clients
• Thinking long-term in terms of networking 
• Understand the need and just solve it in advance
• How to be strategic about your networking 
• Don’t put all your eggs in one basket 
• Take a lot of swings
• Differentiate hard skills from soft skills
• The importance of time blocking 
• A quick word from our sponsor

[24:26 - 36:59] Keeping Up with Scale While Managing Many Projects

• Jonathon shares about his current work and future projects
• Building out models that provide value while supporting scale
• When to create something around your skills vs. hiring out weaknesses
• Optimize for the right KPI and get obsessed with increasing that KPI 
• At the end of the day, the important thing for your client is revenue 
• Give proof of work not fancy work
• Who you know or what you know?
• Get to the who by providing a high-level what 

[37:00 - 33:21] Closing Segment  

• ThE RaNDoM RouNd 

Want to connect with Jonathon? You can find him on LinkedIn and Instagram. Get your brand or business to that world-class level by checking out https://virtualworkernow.com/. 

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