Episode Details

What's up, #SmashArmy?!

Join me for a two-hour deep-dive into one of the most viral marketing campaigns of the year and one of the most successful rebrands I've ever seen.

Today, I'm making friends with Nicole Wingard and Mike Chambers.

Nicole is best known as "Nicole the intern" who went viral for creating 60 days of video content for the brand Mixoloshe to "prove to her boss that smashing a can is more effective than his entire marketing strategy."

Safe to say she was successful.

Mixoloshe grew from 0 to 500K followers in less than 60 days, and sales exploded, culminating in a full rebrand of the non-alcoholic beverage company, now (appropriately) called SMASHD. She also got promoted to "Chief Smash Officer."

Mike is the CMO turned CEO of SMASHD who worked with Nicole to craft this incredible campaign.

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