Episode Details

Can you build a profitable brand by ignoring all that online marketing bullshit? Today's guest, Matt Giovanisci, believes you can, and intends to prove it.

Matt is the creator of Swim University and a co-founder of Listen, Money Matters, a personal finance podcast that gets more downloads in a day as The Unofficial Shopify Podcast gets in a week. He also recently started MoneyLab, a series of documented experiments in making money online.

Matt candidly shares his story of success building Swim University – an online resource site for swimming pool and hot tub owners that earns him six figures annually.

Oh, and he once rapped about his podcasts: https://www.youtube.com/watch?v=wnH4CSg-gR8

—

Subscribe to The Unofficial Shopify Podcast on iTunes

Subscribe to The Unofficial Shopify Podcast on Stitcher

Subscribe to The Unofficial Shopify Podcast via RSS

—

Learn:

• Matt’s “one stop shop” concept for content marketing
• The reaction your visitors should have when they land on your site
• How humor enables better marketing
• Why & how to write for people, not Google
• The importance of a single sentence
• Matt #1 tip for The Unofficial Shopify Podcast.

Links:

• http://www.moneylab.co/
• https://twitter.com/mattgiovanisci/

Free Guide

I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.

Tell me where to send your sample at ecommerce-bootcamp.com