Episode Details

Facebook is giving us more ways than ever to quickly and inexpensively generate custom audiences. As a busy store owner, learning to navigate Facebook's myriad of advertising options effectively can be a time-consuming endeavor.

Kurt Bullock joins us to discuss Facebook's new options, and you can use them to set up a sales funnel that segments and targets customers through their relationship with your brand.

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Learn:

• Learn why interest target isn’t every effective
• How to reach the right people on Facebook
• The new Facebook Custom Audiences available
• The top of funnel ad type that converts best

Links:

• Free Download: Custom Audiences That Increase Sales
• Our Facebook Sales Funnel Offering
• producedept.co
• kurtbullock.com

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Transcript

Kurt Elster: Today, I've got none other than Kurt Bullock, slightly confusing we have the same first name. He's a Shopify marketing master who specializes in Facebook ads. I noticed because he's been working with me for the last several months fulfilling a lot of our projects and doing an extraordinary job.

I'm really excited to have him here with us. Anyway, we're going into it. We're recording live from Ethercycle Headquarters outside Chicago. I'm your host, Kurt Elster. Kurt, thank you for joining us.

Kurt Bullock: Good morning, Kurt.

Kurt Elster: How're you doing?

Bullock: I am doing great.

Kurt Elster: Diving right into it, Facebook ads and Shopify, we know Facebook ads are great way to drive new traffic, qualify customers to your store, bring back prospects, people who haven't bought yet but a lot people who implemented themselves do it in a way probably differently than you and I would go about it. Let's start with, what's the wrong way? How are people doing it and screwing it up?

Bullock: I think that a lot of people go at it with the approach of trying to put together a profile. This is the way that before there were all these cool new targeting methods, it was really only way to go. This is what they teach in a lot of courses.
You would go in put together a profile of your target customer, find all their interests...

Kurt Elster: Like a customer avatar?

Bullock: There you go. You're putting together a customer avatar, trying to find all the magazines that they read, their customers, their competitions, Facebook pages and try to put together a profile and run ads to that group of interests.
The problem with that