Episode Details

How to Take Your Email Marketing to the Next Level

Episode 121 Published 8 years, 7 months ago

Description

In April during our Unite coverage, I had dinner with Carson McComas, the owner of Shopify Plus agency Fuel Made, and we got to talking about our mutual love of marketing automation, and specifically Klaviyo.

Now, if you’re not using Klaviyo, that’s okay. Don’t tune out, hear me out.

Carson mentioned to me that they were having great success with Klaviyo to the point where they were pushing the limits of ecommerce email marketing automation.

I immediately knew I had to have the rest of the conversation on this show.

So I emailed Carson, and here’s what he said:

“Would love have Lisa on with you. She's the bomb and knows email marketing and Klaviyo like a pro. She's generated some pretty incredible ROI for our clients like Beardbrand.”

Lisa heads the email marketing department at Fuel Made, she specializes in Klaviyo Email Marketing, and she knows it like the back of her hand.

She's looked through 100's of Klaviyo accounts, helping clients add tens of thousands of dollars in automated monthly revenue by setting up their triggered marketing.

In this episode, LIsa Oberst is going to walk this through the very same Klaviyo email marketing automation campaigns she's used to add huge value to Shopify stores like BeardBrand.

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Work with Kurt

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Learn how:

Why and how to start with email marketing
What to do before starting with email marketing
The three typical lead magnet formats Lisa uses, and how to brainstorm Lead Magnets that capture emails
The safe & polite way to offer your opt-in
The 3-step approach to pop-ups
The basic segmentations you must have
The 4-step email cart abandonment email that converts
The uncommon email that converts at 9% for BeardBrand
Lisa’s one-tip from

Links Mentioned:

Free Guide

I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.

Tell me where to send your sample at ecommerce-bootcamp.com

Transcript

Kurt Elster: Recording from Ethercycle headquarters outside Chicago. This is the unofficial Shopify Podcast and I’m your host Kurt Elster. You heard our wonderful Shopify Unite coverage, which was very exciting. One of our best, our most listene