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How to Get Better Traffic, Free with Semantic Data

Episode 127 Published 8 years, 6 months ago

Description

Everyone wants better ranking but that’s not really what they want.

Stores want more traffic.

They want that because it leads to sales.

Sales is what really matters.

All of SEO is just a marketing channel to get more visitors who turn into customers.

The main FIX for SEO is better rankings

What if there was a way to get more sales with the existing rankings you already have?

How?

By convincing more searchers to click on your search listings.

More clicks == more traffic == more sales.

What we’re talking about today is a search enhancement in Google called Rich Snippets, specifically Product Rich Snippets.

They enhance your existing search results with more data and pixels.

Eric Davis joins us today to walk us through it in easy to understand terms.

Eric is founder of Little Stream Software, which helps Shopify entrepreneurs customize their Shopify stores using public and private Shopify Apps.

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Work with Kurt

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Learn:

Why we should invest in structured data
What structured data does
How it affects your appearance in search results
When and why Google might rewrite your title and descriptions
What Google’s motivations are
Which rich snippets are available to help you sell more
When you may not want to use semantic markup
And how to test for it and use it in your store today
How to get in touch with Eric for a free review of your structured data

Links Mentioned:

Free Guide

I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.

Tell me where to send your sample at ecommerce-bootcamp.com

Full Transcript:

Kurt Elster: Recording from Ethercycle Headquarters outside Chicago, this is the unofficial Shopify Podcast and I’m your host Kurt Elster. Today, let’s take a little trip down memory lane. I recall we were doing a lot of just web development, front end development stuff, really exciting, back in say 2012. That feels like a lifetime ago already, maybe 2011.