Episode Details

$1 million in Year 1: Selling Tutorials on Shopify with RGG EDU

Episode 144 Published 8 years, 2 months ago

Description

One of the most successful Shopify businesses I've run across doesn't sell any physical goods at all.

They sell digital goods and did $1 million in revenue in their first year.

Joining us to share his journey is Gary Martin, the co-founder of RGG EDU, a documentary based production company that specializes in the most comprehensive photography & Photoshop tutorials in the world.

After turning down a lucrative job opportunity on Apple's Cupertino software development team, Gary decided to launch his own career in photography and never work for anyone again.

Within a few years, he again made the dramatic decision to ditch client services and instead go on a journey to create the world's best and highest quality educational content.

Three years after launching their store on Shopify, they are recognized as one of the premier educational resources for photography. We are in 150 countries worldwide, have the best photography podcast on the internet, and get to travel the world and learn from the best photographers in the world.

Listen now...

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Work with Kurt

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Learn:

How they use conferences and the “Netflix effect” to create content marketing
How having a clear position statement helped drive their business
Why having a business partnership has worked to grow their business
How they marketed their first products successfully on social media
The advantages of joint venture products
Exactly how they automate product delivery
Gary's advice for all Shopify store owners

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