Episode Details

In this episode recorded in front of a live audience, CRO Wunderkind Nick Disabato will teach you his exact methodology for winning 67.2% of split-tests over the past five years.

Through his consultancy, Draft, Nick conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design.

Tune in for more details!

Show Links

• Nick's Slides and Notes
• Nick's Consultancy: Draft

Never miss an episode

• Subscribe on iTunes
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
• Subscribe on iTunes

What's Kurt up to?

• See our recent work at Ethercycle
• Take a ride with Kurt on YouTube
• Apply to work with Kurt to grow your store.

Sponsors

• Try Bold Product Upsell free for 90 days
• Save 20% on Turbo, a blazing fast Shopify theme
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager
• Outsource your Shopify customer service with Simplr