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Sci-fi Books & Rad Leggings
Episode 228
Published 6 years, 6 months ago
Description
On this show, we've found a common pattern to merchants' entrepreneurial journeys on Shopify. This is not one of those stories. This is the journey of Cesar Torres who turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand.
You'll hear:
- What Cesar learned working at the Wirecutter
- How listening to customers pivoted his business to success
- How an uncommon journey led to uncommon success
Cesar is the author of two sci-fi book series: The Coil and How to Kill a Superhero. He is also the CEO and Designer of LED Queens fitness apparel, which is a direct spinoff from both of his book series. He earned his journalism degree at Northwestern University and a computer science masters degree at DePaul University. He's currently based out of Chicago.
Tune in for more details!
Resources
- Cesar's site: LED Queens
- Wirecutter
- Cesar's books: The Coil and How to Kill a Superhero
- Instagram: @LEDQueens
- App: Returnly
- App: Smile
- App: Privy
- Cesar's personal site: CesarTorres.me
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