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Boredwalk: How a Husband & Wife Team Grew a 'Cult' T-shirt Business
Episode 234
Published 6 years, 5 months ago
Description
Creative husband and wife team Matt Snow and Meredith Erin, owners of Boredwalk T-Shirts, take us through their entrepreneurial journey building a cult of customers around their lifestyle apparel brand.
You'll hear:
- Why you should embrace the suck
- The one tactic that helped me them gain early sales
- Why they hate Amazon
- The customer-centric content-first marketing strategy that has grown their business
- Why you should start a podcast now
These artists-turned-ecommerce professionals produce clever original graphic goods, including apparel, accessories, and decor items. Known for their dark humor and sharp wit, Meredith and Matt have created a corner of the internet where fellow misanthropes can laugh at the world and themselves.
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