Episode Details

Stefan Gehrig, a former Research Scientist, started King Kong Apparel in 2011 when he was heavily involved in the still-niche sport of CrossFit. Since then, starting with a single (relatively crappy) gym bag he has scaled to a Shopify Plus store that sells tens of thousands of bags, backpacks and meal prep bags per year.

We talk:

• How they built a community of brand evangelists
• What they'd do differently starting over
• The most underestimated component of success
• How their quiz

Oh, and you'll never guess where they got their mascot from. It's wild.

King Kong bags are widely known for their toughness, durability and functionally and have grown with the sport of CrossFit, and branched out into other fitness markets.

Links Mentioned

• King Kong Apparel
• The 4-Hour Workweek (For the two of you haven't read it yet)
• Pickzen - Quiz App

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Sponsors

• Get powerful marketing automation with Klaviyo's revenue-driving email platform
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager