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This Master Tea Blender Shifted Their Family Business Online, Selling Seven-Figures

This Master Tea Blender Shifted Their Family Business Online, Selling Seven-Figures

Episode 317 Published 5 years, 2 months ago
Description

Third-generation Master Tea Blender Emeric Harney joins us to discuss the online success of their 37-year-old family tea business, Harney & Sons. Harney & Sons is a tea company that is committed to "making quality tea an everyday luxury."

Key Takeaways:

  • How they leverage their brand story
  • How to power product discovery with 300 varieties of tea
  • What its like running a store with 50+ apps
  • Why they're fighting for inclusive messaging

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