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How Two Strangers Partnered to Sell $1mm in Jerky

How Two Strangers Partnered to Sell $1mm in Jerky

Episode 335 Published 4 years, 11 months ago
Description

After leaving his 20-year engineering career to become a local marketing consultant, Dustin Riechman discovered a jerky so good that he decided to pitch a relative stranger on a business partnership that resulted in $1mm in sales in two years.

  • The mindset that gave him the confidence to quit his job
  • Keys to building realtionships with potential business partners
  • How they launched with grassroots marketing efforts
  • How having parallel local and national strategies worked well
  • The power of podcast appearances (and how it got their products into WalMart)

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