Episode Details

In this episode, you'll hear How Kettle & Fire scaled their affiliate and partnerships programs to 7-figures in revenue. We'll talk through best practices + actionable tactics.

• The tools to identify influencers
• How to get big influencers' attention
• The difference between affiliate and ambassador programs
• What are you paying for? Defining influencer deliverables and typical costs
• Creating a VIP experience for brand ambassadors
• Top 3 Most Successful Channels

Our guest today is Jack Meredith, VP of Marketing at Kettle & Fire, one of the fastest growing brands in the health & wellness consumer goods space. He was employee #1 and played an instrumental role in taking the brand from zero to 8 figures in revenue. Aside from his day job, Jack also consults for DTC brands on all things marketing and growth.

Show Links

• Kettle & Fire
• Dovetale
• Sparktoro
• Magellan AI
• dtcplaybooks.com - SOPs, tools, templates, and video trainings made by and for ecommerce pro's. - Use code KURT to get 20% off your order.
• Tw:@jvmeredith

Sponsors

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

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