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Automating Real UGC on TikTok
Episode 427
Published 3 years, 2 months ago
Description
How a 12-month-old platform, Bounty, is merging influencers and loyalty for efficient customer acquisition
GUEST BIO: Abe started Bounty in November 2021 following Apple’s iOS 14.5 privacy updates that turned the advertising industry upside down. He previously co-founded two direct to consumer brands, but due to the product categories, couldn’t run Facebook ads. Instead, he focused on working with influencers and creators to drive growth. When the privacy updates drove digital advertising to an inflection point, Abraham leveraged his learnings in the new advertising landscape to create a new scalable channel to help brands drive growth.
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