Episode Details

Today we're dissecting a Black Friday bonanza. Join us as Sean Reyes of Shock Surplus, a previous guest and a Shopify Plus success story, takes us behind the scenes of their record-breaking Black Friday. With a cool million in a single week, Sean's insights are nothing short of gold dust for anyone in the e-commerce space.

Sean reveals the nitty-gritty of their promotional strategies, from tiered discounts to email campaigns, and how they leveraged Shopify's capabilities to maximum effect. We dive deep into the psychology behind consumer discounts, the importance of strategic planning, and how a shift in promotional tactics led to a 40% increase in revenue.

Sean's candid sharing of their journey – from a non-promotional stance to a finely-tuned Black Friday strategy – provides invaluable insights. If you're looking to understand the impact of well-crafted promotions and strategic preparation on e-commerce success, this is a must-listen episode.

Show Links

• Shock Surplus
• Sean's Previous Episode: "Dropshipping $30M in Auto Parts"
• Not on Shopify? Start your free trial

Sponsors

• Free 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".
• StoreHero - Get a unified view of your sales, marketing & profitability metrics.
• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.