Episode Details

Today, I am blessed to have here with me Michael Brandt. He is the co-founder and CEO of H.V.M.N. 

Michael is an avid triathlete and marathoner (2:42 PR). Prior to starting H.V.M.N., he received his BS in Computer Science & Design at Stanford, was a Product Manager at Google, and Adjunct Professor at the Academy of Art in SF. He has always been a leader, and lifelong student, in designing products for new and emerging needs.

In this episode, Michael talks about how he got involved in the biohacking space, and the inspiration behind H.V.M.N. Michael explains why Americans can significantly benefit from a ketogenic lifestyle and how exogenous ketones can fit into your diet. H.V.M.N. is a drinkable ketone; Michael describes how their products differ from their competition. Tune in as we chat about MCT powder, biohacks, and who should be careful about taking exogenous ketones. 

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[00:40] How Michael Got Involved In The Biohacking Space 

• When the keto diet started to take off, Michael wanted to figure out how ketones could be made.
• In 2017, Michael and his business partner launched their first ketone drink.
• Luckily, their first big customer was the United States Department of Defense. 
• It’s important to know that drinking a ketone is not the same as doing a ketogenic diet.
• There’s a lot of research going on, and it’s an exciting time for ketones! 

[04:10] Why You May Benefit From A Ketogenic Lifestyle 

• COVID highlighted the metabolic dysfunction that is going on in society. 
• If you have a less metabolically healthy profile, you're more susceptible to COVID.
• There’s an even bigger pandemic than COVID; it’s metabolic health.
• 88% of Americans are metabolically unhealthy. 
• All Americans can benefit from a ketogenic lifestyle because it can help improve their metabolic health. 

[07:20] What Makes H.V.M.N. Different From Other Companies 

• A lot of brands are making g