Episode Details

In this episode, Barbara and Dr. Michael Neal discuss:

• How to hire suitable candidates for your practice
• How to Build My Team can help you in your hiring process
• Why resumes are not important in the hiring process
• How you can become 90% stress-free in your practice

Key Takeaways:

“If you aren’t using some type of scientific screening process, then you are engaging in the beautiful definition of insanity. You’re doing the same thing over and over again, but expecting a different result.” – Dr. Michael Neal.

Connect with Dr. Michael Neal:

Website: https://buildmyteam.com/

LinkedIn: https://www.linkedin.com/in/dr-michael-neal/

Facebook: https://www.facebook.com/BuildMyTeamCompany/

Connect with Barbara Hales:

Twitter:  @DrBarbaraHales

Facebook:  facebook.com/theMedicalStrategist

Business website:www.TheMedicalStrategist.com

Show website:   www.MarketingTipsForDoctors.com

Email:  Barbara@barbarahalesmd.com

YouTube: TheMedicalStrategist

LinkedIn: www.linkedin.com/in/barbarahales

Books:

• Content Copy Made Easy
• 14 Tactics to Triple Sales
• Power to the Patient: The Medical Strategist

TRANSCRIPTION (83)

 Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors. I’m your host, Dr. Barbara Hales. Today we have Dr. Michael Neal.

Dr. Neal is an optometrist, and the founder of Build My Team, a company dedicated to helping healthcare professionals find the right team members for their practice.

There can be nothing worse than spending months or even a year training people to work in your office. And after you get people that you feel is appropriate for you, they quit, whether it’s to change their profession, go to an office that pays them more, or just decided to stay home. But nowadays, when some people don’t want to work in doctors’ offices, you spent the time training here, and then you have nothing to show for your effort.

Another problem is why it is good to have someone like you because the people who work in the office at the desk are your first line. They are a reflection of you, and they are telling people about you and your services. And if they are incompetent, it’s just going to go down the line. So I think what you do is quite helpful.

Over the years of growing his practice, Dr. Neil invented a scientific and predictable way to hire superstar team members. Dr. Neil takes the guesswork out of hiring with this scientific process and saves other healthcare providers valuable time while helping to reduce turnover.

Who knew there was a scientific basis for hiring people? Tell us all about the scientific approach to hiring and how you go about it?

The Scientific Approach to Hiring

Dr. Michael Neal: We find in working in eight different health care specialties that all of the different health care specialties have something in common, and that’s that we work with administrative and clerical staff and our team members. They’re the ones that execute the vision that the doctor provides for the practice.

I did a deep dive into how the big companies like Four Seasons, Ritz Carlton, etc., are hiring. What I found out is that as doctors, we were doing it all wrong. Who knew? We didn’t learn that in school, did we? What these companies did was instead of putting out job ads and trying to get resumes in and sorting through people manually, they ran them all through a