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From Building the Creator Economy to Thriving in It - Jon Youshaei Spills Insider Secrets
Description
Live from Creator Economy Live 2025 in Las Vegas, Keith & Brendan are joined by Jon Youshaei — former Instagram & YouTube insider turned full-time creator. After spending nearly a decade building creator teams at the biggest platforms, Jon took the leap to go solo. In this episode, he reveals why he left his dream job, how he landed interviews with icons like MrBeast, Logan Paul, Marques Brownlee, and Charli D’Amelio, and why he doubled down on high-quality production in a world of raw content.
We also dive into the brand-creator paradox—should companies invest deeply in a few influencers or spread their bets? Plus, Jon shares his take on the battle between short-form vs. long-form content, why brands are still spending more on TikTok & Instagram despite YouTube's superior monetization, and some juicy behind-the-scenes stories from his biggest interviews.