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SEO is changing—fast. And if you’re still optimising for Google the old way, you might already be falling behind.

The future of search is here: GEO—Generative Engine Optimisation.

Search engines aren’t just ranking links anymore. AI-powered tools like Google’s Search Generative Experience (SGE) and ChatGPT’s AI-powered browsing are generating answers directly, pulling from multiple sources.

 In this episode, you'll learn:

- What is GEO

- How AI-Powered Search is Changing the Game

- How to Optimise for GEO If You Rely on Website Traffic

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