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I'd Love to Change The World But I Don't Know What to Do
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Social strategies for marketing to #Gen. Z here's a short list of just three
1. Emphasize eye-catching, visual content
2. Experiment with interactive content
3. Tap in their FOMO with time-sensitive posts
For some brands, marketing to #Generation Z can seem like a daunting task.
The reality though? Figuring out how to make your marketing click with a younger crowd is easier than you think.
Let’s look at the characteristics of this generational group also known as “digital natives.” Gen Zers are progressive, more racially and ethnically diverse than the generations before them, and on track to be the best educated generation. This generation also avoids labeling themselves, is radically inclusive and takes time to evaluate all of their options before committing to a purchase.
Understanding what makes this younger generation tick is a must if marketers want to take advantage of Gen Z’s massive spending power. And having a pulse on what young consumers want not only opens brands up to new business but also ensures they aren’t missing out on key social media trends.
Historically, marketing to younger customers has been tricky.
Demographic data can be difficult to track. Marketing trends come and go.
That said, the outspoken and chronically online nature of #Gen. Z makes learning their buying behavior much less of a guessing game.
Treating #Gen. Z like a singular block is a surefire way to come off as out of touch. It’s also key that brands learn to bridge the gap between Gen Z and other generations, including Millennials. For all the similarities the two generations share, connecting with members of Gen Z starts with understanding their distinct online behaviors and social preferences.
With that, let’s dive in!
When it comes to social media, 81% of Gen Z say Instagram and YouTube are their preferred social networks of choice. And when asked which networks Gen Z wants to see brands use more of, 56% said Instagram while 38% pointed to YouTube.
Given Gen Z’s appetite for short-form video content, marketers should consider incorporating visual platforms into their strategies and developing bite-sized content like Instagram Stories.
Video and stylized visual content should be