Episode Details

On this episode of Up+Adam, Adam sits down with Thomas Reiss, founder of Kraftwerk Design, one of the Central Coast’s top creative agencies. But this chat isn’t just about design—it’s about what it really takes to build a brand that sticks, especially when AI can generate logos, websites, and copy in seconds.

Thomas shares how Kraftwerk uses AI as a creative accelerator—not a replacement—and why business owners and entrepreneurs still need human-driven branding to stand out in a crowded marketplace. From the psychology of design to the future of creative work, this conversation hits the sweet spot for anyone building a business, running a brand, or thinking about how technology is reshaping creativity.

Connect with Kraftwerk Design:

• Website: www.kraftwerkdesign.com
• Instagram: @kraftwerkdesign



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