Episode Details

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Discover the magnetic charm of Charleston with Kristelle Siarza Moon as she joins us, bringing her enthusiasm as co-chair of the esteemed Counselors Academy conference by the Public Relations Society of America. Set against the backdrop of the stunning Francis Marion Hotel, this event beckons PR agency owners from all corners of the nation. Kristelle shares her journey from Albuquerque, New Mexico, presenting Charleston not just as a venue but as an experience, where Southern hospitality meets strategic networking. Listen closely as we discuss how our host city was chosen for its vibrant appeal and welcoming spirit.

You'll gain insights into the intricate world of professional networks like PRSA and AMA, with a spotlight on the shared challenges and triumphs of member engagement across different chapters. Explore the transition from social media practitioner to business owner, a journey many marketing professionals encounter. Through compelling case studies, we draw lessons in leadership and business development, deepening your understanding of how these conferences are more than just industry gatherings—they're a catalyst for personal and professional growth.

Finally, we tackle the delicate balance between client work and business management, offering perspectives for marketers at every career stage. Embrace the power of networking and mentorship as we emphasize their e

South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.

King & Columbus is a full-service marketing and advertising agency based in South Carolina that helps brands grow through a mix of creative storytelling and data-driven strategy. They offer everything from branding and content creation to media planning, digital advertising, and PR—focused on delivering measurable results across digital, social, and traditional channels. https://kingandcolumbus.com

Support the show

Title Sponsor: Charleston American Marketing Association

Presenting Sponsor: Charleston Media Solutions

Annual Sponsor: ‪SCRA; South Carolina Research Authority

Quarterly Sponsor: King and Columbus

CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, 

Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com

Produced and edited: RMBO Advertising

Photographer | Co-host: Kelli Morse

Score by:  The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase

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