Episode Details
Back to Episodes
E84: What Does Brand Positioning Actually Mean?
Season 1
Episode 84
Published 4 years, 9 months ago
Description
On this episode of the NerdBrand podcast, we are discussing brand positioning.
What is brand positioning? How do other brands do it?
We’ll talk about and share familiar brands, and what they make us think of when we hear their names.
● GE - do things come to life still?
● Doritos
● KFC - it's more than chicken, it’s food.
● Minute Maid - not a maid service
● Domino's dropped "pizza" from their name. Why? Because they want to differentiate themselves from competitors and reposition as more than a “pizza-only" restaurant.
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.