Episode Details
Back to Episodes
E96: The difference between a “trend” and a “fad” with guest Dr. Emmanuel Probst
Description
Dr. Emmanuel Probst counsels brands on how to grow and maintain a sustainable competitive advantage. In his book, Brand Hacks , he explains how to build brands by fulfilling people’s quest for meaning.
One of the most telling differences between a trend and a fad tends to be how fast something gains momentum. Fads fade away quickly after burning bright, but a trend often gains prominence and momentum over years and become a part of daily life.
For example:
1) Logo adaptability is a “trend” now in branding.
2) Eco-friendly branding
Eco-friendly brands are dropping earthy tones and images of nature. Instead, many are defining their brand with more personal, conceptual, and on-the-pulse artwork that will hook eco-friendly buyers.
3) Consumer Rights & Privacy
People are becoming more and more concerned with how their information is accessed and used. This has evolved into a strong trend that’s significantly altered public policy decisions in the EU, Canada, California, Virginia, etc.
Some Helpful Links
https://www.linkedin.com/in/emmanuelprobst/
https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning-ebook/
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.