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E97: Brand Differentiation with Guest Diana Richardson from Semrush
Season 1
Episode 98
Published 4 years, 6 months ago
Description
Diana Richardson from Semrush joins us again on the NerdBrand Podcast! And holds the title for most guest appearances!
Diana is a Social Media & Community Manager + on the Agency Team at Semrush. She’s an expert in SEO, PPC, social, email and now...she’s a Public Speaker!
Join us as we ask, “How far is too far?" in the context of brand differentiation.
Diana did her homework and shares a few real-world examples of brands that have done a great job differentiating themselves from their competitors.
- Deliver a Unique Point-of-Purchase Experience
- Distinctive Brand Collateral
- Use a Mascot
- Make it Convenient
- Stand Out on Shelves
- Appeal to Emotions
- Shock
- Personalize Your Product
Some Helpful Links
https://www.linkedin.com/in/🍷-diana-richardson-8965a317/
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