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E114: What if your brand was drunk?
Season 1
Episode 114
Published 4 years, 2 months ago
Description
In this episode, we ask, "What if your brand was drunk?" - There's a purpose here, see if you can catch it.
A discussion on Brand Attributes
Attributes: a single word used to describe something or a person. You can write more than one down. Let's get real and not write what we think someone wants to hear or is marketable. Imagine your brand is at a party and got a little carried away with the drinks.
- How would your brand act differently?
- Funnier?
- Talking louder?
- More confrontational?
- How does he/she approach competitors and customers now?
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