Episode Details
Back to Episodes
EP156: The 5 senses of brand: How does your brand smell?
Season 1
Episode 156
Published 3 years, 4 months ago
Description
Have you ever bought a new car (or, if you’re like us, a “new to me” car)?
Have you been to an open house and smelled cookies?
Listen as we introduce examples of brands that successfully incorporate smell into their brands, like Starbucks, Cinnabon, or Bath and Body Works.
We'll also define smell as a branding element.
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.