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EP158: The 5 senses of brand: How does your brand feel?
Description
This episode of the NerdBrand podcast is about how your brand feels.
We will introduce examples of brands that successfully incorporated texture into their branding.
The paper money is printed on is a cotton blend. Nothing else feels like it, or should.
The Role of Touch in Branding
Sensory branding is the point here.
We'll discuss the importance of touch in creating emotional connections with consumers.
Let’s be honest, no one like touching gross things. Just watch The Tonight Show when they play that blind touch game.
The Psychology of Touch
There is a psychology behind touch and how it impacts consumer behavior.
Rick Chillot writes in Psychology Today’s The Power of Touch, “More recent studies have found that seemingly insignificant touches yield bigger tips for waitresses, that people shop and buy more if they’re touched by a store greeter, and that strangers are more likely to help someone if a touch accompanies the request. Call it the human touch, a brief reminder that we are, at our core, social animals.”
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