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What does it take to close 89% of your sales in one year—without using high-pressure tactics or gimmicks? That’s exactly what Katie Malloy did in 2024, and I couldn’t wait to bring her story to you.

In this episode of Uncopyable Women in Business, I talk with Katie about how she’s built deep trust with customers in one of the most male-dominated industries out there—HVAC. (And let’s be honest: no one wants to buy a new furnace!) But Katie makes the process personal, educational, and even fun—which is a big reason why homeowners turn to her again and again.

We cover:

• Katie’s step-by-step approach to consultative selling that earns trust
• Why she invites customers into the process—literally showing them the system and explaining every detail
• The magic moment when prospects ask: “What would you do if you were me?”
• How she balances education, options, and real-world value (not just price)
• Why women often lead the final decision in home purchases—and how Katie respects that dynamic
• Her powerful advice for raising confident daughters and being an unapologetically fierce woman in business

Katie proves that helping people buy—instead of trying to “close”—is what leads to long-term success, repeat customers, and genuine impact.

Her 89% close rate isn’t just impressive—it’s proof that selling with empathy and clarity works.

🎯 If you’ve ever felt like sales isn’t your thing, you need this conversation.
 👑 If you’re a woman in business trying to stand out, you’ll love Katie’s example.
 📈 And if you want to learn how to build a loyal customer base through trust, transparency, and humor—you’re in the right place.

About Katie Malloy:

Katie Malloy is the Office Manager at Elite Heating & Cooling, a family-owned company serving Wentzville, Missouri, and the surrounding St. Charles and St. Louis counties since 2003. Elite specializes in commercial and residential heating, cooling, and commercial refrigeration services. She plays a key role in both sales and recruiting refrigeration service technicians.
She is also actively involved in community engagement, representing Elite Heating & Cooling in initiatives like the "Meet Your Neighbors" series.

Katie’s dedication to excellence and her contributions to the industry have earned her recognition, including being named Woman of the Year.

Learn more about Katie: 

Website

LinkedIn

YouTube

Want to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. 

I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" 

Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kay

Contact:
kay@beuncopyable.com
linkedin.com/in/millerkay