Podcast Episode Details

SEC BROKE?! How Baylor Made MORE MONEY Than Oklahoma and Texas Football This Year!

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Episode 636

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The Big 12 Conference distributed $470 million to its 14 member schools for the 2023-24 athletic year.

• Distribution: This figure represents a significant increase from the previous year and includes a distribution of $18 million to each of the four new member schools (BYU, UCF, Cincinnati, and Houston).
• Increased Revenue: The increase in revenue is attributed to new media rights deals and other revenue-generating initiatives.
• Future Projections: The Big 12 is projected to distribute even more revenue in the coming years, further strengthening the conference financially.

This significant revenue distribution will allow Big 12 schools to invest in their athletic programs, enhance facilities, and provide greater support to student-athletes.

In their first year in the SEC, Oklahoma and Texas each made about $10 million less.

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Published on 10 months, 2 weeks ago