Episode Details

The marketing world never stands still, does it? For years, we've relied on the classic marketing funnel: awareness at the top, nurturing in the middle and conversion at the bottom. But that's evolving. 

In 2025, there's a twist – the nurturing phase is becoming more significant. People are taking their time, exploring their options more thoroughly before committing. It's all about choice and being discerning about where they spend their money.

Today, I want to chat about some exciting changes coming to marketing funnels in 2025 – changes that could really impact how you connect with clients as personal brand coaches, mentors and consultants. 

Adapting to the 7-11-4 Rule

You might be wondering how to adapt. Google researchers have highlighted something called the 7-11-4 rule: people need around 7 hours of engagement across 11 touchpoints in 4 different places before they're ready to trust and buy. Sounds a bit complex, but it means we should be visible in various places – think podcasts, social media and emails.

So, how do we handle this shift? I'm breaking it down with a few straightforward strategies:

1. Boost Your Credibility with Case Studies

2. Embrace Your Unique Perspective

3. Create a Sense of Urgency

With these changes, adjusting your content strategy is key. Focus on building trust, highlighting your expertise and encouraging timely decisions. It’s all about helping potential clients move through their journey with you comfortably.

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