Episode Details

When it comes down to it, telling a story plays a huge part in being able to make a sale. The stories you tell ignite something emotional within the person you’re speaking to, and it’s those emotions that drive the momentum of a sale going forward, so it’s an essential skill to learn. John Livesay, also known as “The Pitch Whisperer,” is a sales keynote speaker. He speaks with Penny Zenker about shortening sales cycles with the power of telling a story. Take back time and accelerate your sales with the advice of John and Penny!

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